DRSMILE
Visual / UI Design
Creation of visually appealing and informative landing pages that would generate leads and convert them into customers. Optimization of the App for better user experience and conversion rates. Creation of different kinds of assets for online marketing campaigns. Creation of in-house content, such as photos and videos, that would showcase the DR SMILE brand and its services.
Client
DRSMILE
Services
Visual Design UI & UX Design Photography
Industries
Dental Care
Date
2020-2021
About the project: DRSMILE is a company that offers orthodontic treatments using clear aligners. The goal of this project was to create a visually appealing and informative website for DRSMILE that would generate leads and convert them into customers. Goals and objectives: - Increase brand awareness and generate leads for DRSMILE - Inform potential customers about DRSMILE's orthodontic treatments and the benefits of using clear aligners - Make it easy for potential customers to book a consultation Background: The original DRSMILE website was not very visually appealing and was not very effective at generating leads and converting them into customers. Challenges: The main challenges of this project were to create a website that match the Breand identity, looks modern, user friendly and to ensure that the website was effective at generating leads and converting them into customers. Problem definition: User interviews and research revealed that: - The design was not very visually appealing - The website was not very informative - It was not easy for potential customers to book a consultation
