DRSMILE

About the project: DRSMILE is a company that offers orthodontic treatments using clear aligners. The goal of this project was to create a visually appealing and informative website for DRSMILE that would generate leads and convert them into customers. Goals and objectives: - Increase brand awareness and generate leads for DRSMILE - Inform potential customers about DRSMILE's orthodontic treatments and the benefits of using clear aligners - Make it easy for potential customers to book a consultation Background: The original DRSMILE website was not very visually appealing and was not very effective at generating leads and converting them into customers. Challenges: The main challenges of this project were to create a website that match the Breand identity, looks modern, user friendly and to ensure that the website was effective at generating leads and converting them into customers. Problem definition: User interviews and research revealed that: - The design was not very visually appealing - The website was not very informative - It was not easy for potential customers to book a consultation